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Ilmoittautuminen
Ilmoittautuminen
3B00CW89-3003
The course consists of lectures, exercises and the planning and execution of a customer related r&d project for a company or organization. Contents of the lectures: - Introduction: What is customer intelligence, What is academic research - Collecting and analyzing data in a reliable way - Introduction of qualitative methods - Introduction of quantitative methods - R&D process - Project Management principles Research and Development Project: Student teams find themselves a customer organization with an information and development need, execute data collection and analysis and give development suggestions based on their analysis. The outcomes will be presented in a public seminar, which is planned and managed by the students themselves. There will be two implementations of the course, one in the autumn semester and another in the spring.
3B00CW89-3006
The course consists of lectures, exercises and the planning and execution of a customer related r&d project for a company or organization. Contents of the lectures: - Introduction: What is customer intelligence, What is academic research - Collecting and analyzing data in a reliable way - Introduction of qualitative methods - Introduction of quantitative methods - R&D process - Project Management principles Research and Development Project: Student teams find themselves a customer organization with an information and development need, execute data collection and analysis and give development suggestions based on their analysis. The outcomes will be presented in a public seminar, which is planned and managed by the students themselves. There will be two implementations of the course, one in the autumn semester and another in the spring.